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Linkedin campaign manager1/10/2023 ![]() ![]() It also helps you figure out whether all the metrics you’ve chosen to track are useful to you or not. Keeping track of how your metrics evolve really helps you figure out what you’re doing right and what’s going wrong with your campaign. Once your ads start running, you want to get into the habit of making weekly reviews of your performance. If you're using a different ad format, all isn't lost! You can also build your own lead gen forms on a website landing page (We highly recommend HubSpot for building these landing pages and the corresponding automated workflows□) It’s very convenient and feels less intrusive than other methods. Because LinkedIn users will fill out these lead gen forms directly via LinkedIn, it's a much more seamless experience. The good thing about LinkedIn lead gen forms is that they’re a tool that is useful for both marketers and their audience. Accessing and managing leads easily, by giving your the option to download a list of your leads through Campaign Manager.Proving the ROI of your lead generation campaigns, by tracking costs per lead and lead numbers.Generating high-quality leads at scale, by using LinkedIn profile data.These native lead gen forms are used for three primary purposes: LinkedIn offers pre-filled lead gen forms for message ads and sponsored content. If your ultimate goal is to convert, lead generation (sometimes shortened to "lead gen" forms, are a critical tool. Tracking conversions on LinkedIn is valuable for your ads outside of LinkedIn as well. The good thing about conversion tracking is that it goes beyond LinkedIn. These are snippets of code that you place on your website to track people's behavior on your website after they click on your LinkedIn ad.Ĭonversion tracking is a metric that gives you in-depth knowledge of your ads’ performance. To measure your ads’ website conversions and automate optimization for your ad campaigns, you'll need to set up Insight Tags. Measuring these website conversions is a way of seeing whether your ads are effectively driving the desired actions from people who see them. The most valuable actions aren’t just clicks, but downloads, purchases, sign-ups, etc. ![]() Measuring website conversions is a way of seeing whether your ads are effectively driving actions from people who see them. Campaign Manager helps you connect your metrics to your goals and does a lot of the analysis for you, making your job easier. You can also use LinkedIn’s Campaign Managerto help you align your key metrics with your goals. Of course, these goals and metrics aren’t exhaustive, but they’re a great place to start for measuring ad performance. Driving leads and conversions: Conversion rate, cost per conversion, cost per lead.Increasing consideration: Clicks, click-through rates, website clicks.Building brand awareness: Impressions, clicks, reactions, click-through rates.The vast majority of ad campaigns on LinkedIn will have at least one of these goals:Įach of these goals correlates with specific metrics: You can’t start measuring your ad performance until you know what goals you want to achieve and what metrics you need to measure for these goals. Step #1: Identify Your Goals and Key Metrics Following these six steps will help you maximize the impact of LinkedIn advertising, without using any third-party tools. While other aspects of your digital marketing might be "set it and forget it" thanks to automation, LinkedIn ads require a little more ongoing attention. Or maybe you've been running LinkedIn ads for a while, but with lackluster results. So you've set up your first LinkedIn ad campaign.
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